Reading and video sessions
Work through VFA's reading materials and video sessions with experienced operators.
Upskilling · Self-paced
Fundamentals of Growth
A product does not find its market on its own. This self-paced course introduces the decisions behind go-to-market work, using frameworks and cases from African startups to make the ideas concrete.
Growth challenges
Use each module to think through a practical scenario, so the ideas have a place to land.
Peers and structure
Weekly topics give the course a rhythm, while the VFA community gives you people to learn alongside.
The Program
Topics Covered
Go-to-market methods
Look at the product and its market before deciding how to bring it to customers.
Understanding customers
Build useful buyer profiles from customer data and learn what those profiles can and cannot tell you.
Positioning and messaging
Connect what the company offers with the people it hopes to serve, then make that connection clear in the message.
Growth experiments
Choose a question, define a useful measure and learn from how different customer groups respond.
Audience
Who is this for?
This course is for people working toward growth, sales or business development roles, and for founders and operators who want a clearer understanding of how to reach customers.
Founders
Early-stage founders and aspiring entrepreneurs who want to sharpen their go-to-market and revenue-generation strategies.
Product Managers
Product managers with experience in African tech startups looking to enhance their go-to-market strategies and revenue generation skills
Business Development Representatives
Sales and Business Development reps aiming to transition into leadership roles within growth-focused teams.
Marketing Associates
Mid-level marketing professionals seeking to excel in growth and revenue strategies for African tech startups.
Enrol
Enrol in Fundamentals of Growth
$74.25 $99
(early bird)
Duration: 4-6 weeks depending on how long you spend on the reading and tasks assigned to you.
FAQ
Frequently asked questions
What is the duration of the program?
4-6 weeks depending on how long you spend on the reading and tasks assigned to you.
Is this program suitable for beginners in growth?
Yes, this program is designed for both beginners and individuals with some prior knowledge in growth. We cover foundational concepts and gradually progress to more advanced topics in the live bootcamps.
Do I need any specific technical skills or prerequisites to enrol in the program?
No specific technical skills are required. However, a strong interest in growth and sales and a willingness to learn are essential. We welcome participants from diverse backgrounds.
Will classes be held at a specific time?
This is a self-paced, asynchronous course, so you will be responsible for your own time.
What is the time commitment required each week?
On average, participants dedicate approximately 3-4 hours per week to completing the coursework, including reading, video content, and the assigned growth challenges.
How will the growth challenges work, and what’s the expected level of difficulty?
Growth challenges are designed to reinforce your understanding of each week’s module. They vary in complexity and provide practical applications of the knowledge gained during the course. They are structured to be both informative and engaging.
Can I access the course materials after the program ends?
Yes, you will have access to the course materials for an extended period after the program concludes, allowing you to revisit and review the content as needed.
How do I join the community?
You’ll be added to a dedicated Slack community once you reach the required checkpoint in the course.
Is there any certification upon completion of the program?
Yes, participants who successfully complete the program will receive a certificate of completion, which can be a valuable addition to your professional portfolio.
How do I enrol in the program, and what is the cost?
To enrol, follow the registration process as described on this page. The cost of the program is $99 and payment details will be provided on the registration page.
Are there any discounts available for the program?
There are no discounts on the self-paced course. Email us if you want to ask about the content before enrolling.
What does this course focus on?
The examples and case studies focus on go-to-market work at African startups. You can also discuss what you are learning with peers in the VFA community.
I’ve registered and paid, what happens next?
You will receive more information on how to get onboarded and access all programming content right away!
Who developed the content for this program?
Our curriculum and content are curated and developed in partnership with senior growth, sales and marketing executives who have experience launching and scaling products at companies across the African market.