Fundamentals of Growth
Curated Content
Get access to VFA's pre-read materials and curated video sessions from seasoned experts for an enhanced learning journey.
Strategic Growth Challenges
Engage in growth challenges tied to each week's module, putting your learning into action with hands-on scenarios and intriguing case studies.
Community and Structure
Maintain focus with weekly topics, stay connected, share insights, and continue your professional growth with a supportive community of peers and the wider VFA network.
The Course
Understanding GTM Methodologies
Master the art of analysing product characteristics and market conditions to make informed GTM strategy decisions.
Persona Optimisation Strategies
Learn how to create accurate and valuable buyer personas and gain practical insights into collecting and analyzing customer data.
Product Positioning and Messaging
Explore the vital link between company positioning, target profiles, and messaging strategy. Learn to pinpoint your unique selling points, measure positioning effectiveness, and implement corrective steps for a refined strategy.
Experimentation for Growth
Learn to define metrics for assessing market outcomes, segment audiences for targeted experiments, and explore diverse aspects of marketing activities.
Topics Covered
Who is this for?
This self-paced program is designed for operators trying to accelerate their careers in growth, sales and business development or looking to break into customer and revenue-facing teams at high-growth startups.
You'll be an excellent fit if you fall into any of the following categories.
Founders
Early-stage founders and aspiring entrepreneurs who want to sharpen their go-to-market and revenue-generation strategies.
Product Managers
Product managers with experience in African tech startups looking to enhance their go-to-market strategies and revenue generation skills
Business Development Representatives
Sales and Business Development reps aiming to transition into leadership roles within growth-focused teams.
Marketing Associates
Mid-level marketing professionals seeking to excel in growth and revenue strategies for African tech startups.
