Create a product GTM and launch plan
Assess the product and its market, then use what you find to shape a launch plan.
Upskilling · Cohort-based, 10 weeks
Understand how growth work gets done
Growth is a series of decisions about customers, positioning, channels and what to try next. This ten-week bootcamp helps people in growth and revenue teams make those decisions with greater understanding of African startup markets.
Experienced operators lead the modules and bring examples from products they have launched and scaled. You will work with frameworks, playbooks and case studies that connect go-to-market ideas to the choices a team must make in practice.
Learn how to
Develop product positioning and messaging
Decide who the product is for, what matters to those customers and how to make that clear in your messaging.
Adapt and price products or services
Consider what customers value, how the market is changing and what those findings mean for pricing.
Run product experiments
Choose a question to test, define the measure that matters and learn from how different customers respond.
Create and manage a sales pipeline
Examine acquisition costs, customer segments and the handoff between marketing and sales.
Identify and grow partnerships
Work out which partnerships serve the business, then practise the conversations needed to establish them.
Audience
Who is this for?
The bootcamp is for people already close to growth work who want a stronger grasp of the decisions behind it, including founders and operators in product, sales, business development and marketing.
Founders
Early-stage founders and aspiring entrepreneurs who want to sharpen their go-to-market and revenue-generation strategies.
Product Managers
Product managers with experience in African tech startups looking to enhance their go-to-market strategies and revenue generation skills
Business Development Representatives
Sales and Business Development reps aiming to transition into leadership roles within growth-focused teams.
Marketing Associates
Mid-level marketing professionals seeking to excel in growth and revenue strategies for African tech startups.